TRLab is a tastemaker collective for creative ip and emotionally resonant design.

We collaborate with creators, IP owners, and cultural brands to transform imaginative ideas into delightful objects and experiences. From lifestyle goods to immersive exhibitions, our mission is to scale creative IP into collectible formats that feel both intimate and global. We bring tender imagination into radical form—helping creativity become something you can hold, feel and gift.

We believe the future of consumer goods lies in emotional connection.

TRLab envisions a world where everyday objects spark joy, curiosity, and cultural meaning. By powering the global journey of creative IP — from idea to object , and leveraging world-class art resources and proven expertise in cross-border operations — we aim to build a new kind of lifestyle brand, where emotion scales with impact.

Audrey Ou

Co-Founder and CEO

Audrey Ou is CEO and Co-Founder of TRLab. Along with her co-founder, Xin Li-Cohen, Audrey leads business development, strategy, and artist partnerships for TRLab. She has been recognized as a rising talent by Apollo Magazine (2022 40 Under 40 for Asia Pacific), Tatler Asia Magazine (2022 Gen.T Leaders of Tomorrow), and Forbes (30 Under 30 Class for 2023). She holds a B.A. in History from Princeton University and a M.S. in Applied Analytics from Columbia University.

Xin Li-Cohen

Co-Founder and Chairwoman

As a trusted advisor to the world's top art collectors for more than a decade, Xin is TRLab's strategic advisor and market trend guru in addition to her primary role as Deputy Chairman at Christie's.

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